Chipotle Ad Strikes at the Core of the Industrial Food System

http://www.youtube.com/watch?v=lUtnas5ScSE Once again we see the power of marketing done right – this short film is an ad both for Chipotle (known for its dedication to sourcing only “responsibly raised” chicken, beef and pork that were not treated with antibiotics, live in humane conditions, fed a vegetarian diet and are allowed to display their natural … Continue reading Chipotle Ad Strikes at the Core of the Industrial Food System

The True Deservers of A Food Prize – Reblog

Remember the controversy surrounding the World Food Prize recipients this year? In his column, Mark Bittman of the New York Times provides a great list of alternative people that would deserve the prize because of their involvement in agroecology and sustainable production methods. Amongst his nominees: Vandana Shiva, Olivier de Schutter and Miguel Altieri – all … Continue reading The True Deservers of A Food Prize – Reblog