Even one meatle…

0 thoughts on “Even one meatle…”

  1. It would be interesting to study whether such a campaign results in an actual reduction in meat consumption versus, say, simply a shift in the timing of meat consumption. Earth Hour is a similar idea… people agree to not, say, run their washing machine during that window but will do a load sooner or later. But of course there are no suitable substitutes for electricity and there are for meat.

    I suspect that the reality is somewhere in the middle… there is some reduction in consumption but less than 1/7th of weekly consumption. 20 million cars off the road is likely an overstatement.

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